All power to the UK competition watchdog’s war on ‘drip pricing’ In recent years, companies have been accused of employing "drip pricing" tactics to confuse consumers and inflate their profits.
The Competition and Markets Authority (CMA) is finally taking action against Trainline, Virgin Atlantic, and Red Driving School for hiding mandatory add on charges from customers.
This isn't a case of the watchdog's priorities shifting with the wind; it's a long overdue acknowledgment that such practices have been eroding trust in markets for far too long.