BTS Wins Artist of the Year at American Music Awards, as Katseye, Sombr, 'Golden' Also Score Top Honors: Complete Winners List The American Music Awards' latest iteration has brought to light an undeniable trend in the music industry: the global reach and influence of Korean pop (K pop).
BTS's Artist of the Year win is a prime example of this phenomenon. However, it's not the only story here. BTS's success coincides with the rise of social media platforms and online streaming services.
These technologies have provided unprecedented access to music from around the world, enabling fans to discover and engage with artists they may not have encountered otherwise.