The Empty Seats of European Athletics: A Tale of Two Pricing Policies The recent European Athletics Championships in Birmingham have been marred by criticism over empty seats and steep ticket prices, sparking a heated debate about accessibility and affordability in sports events.
Organizers are struggling to balance their financial goals with the needs of fans. A striking aspect of this story is the contrast between weekday and weekend ticket prices.
For example, Category A seats on Monday cost £150, while those same seats cost £110 for the men's 100m final on Tuesday.