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Amazon's Melania Followup Raises Questions About PR Strategy

Amazon's Obsession With Melania Trump: A Study in Celebrity Culture and the Tech Giant's PR Strategy Amazon's decision to produce a follow up docu series to its film "Melania" has raised questions about the company's motivations and priorities in the entertainment industry.

The original film, directed by Brett Ratner, received mixed reviews from critics and underperformed at the box office, grossing only $16. 6 million compared to its production costs of $75 million.

Despite these lackluster results, Amazon seems determined to press on with a second installment.

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