The End of Cool: How Tech Bro Gentrification Is Killing Williamsburg's Soul The notion of a neighborhood as a living entity is often romanticized in popular culture, but East Williamsburg, Brooklyn, defies this ideal.
This erstwhile haven for artists and hipsters has become a hotbed of tech bro gentrification, leaving long time residents to wonder if they've lost their grip on what made this place special.
As I walked through the streets, it was hard not to notice the changing landscape. Gone are the days when flannel clad IPA enthusiasts and indie art aficionados ruled the roost.