Kevin Morby Drops New Song “PBJ” and Van Leeuwen Ice Cream Flavor Kevin Morby's latest song "PBJ" has been making waves, but beneath its catchy title and indie rock vibes lies a savvy marketing campaign that blurs the lines between art and commerce.
By partnering with various businesses to create food themed collaborations, Morby has tapped into a clever way of promoting his music while also giving fans something tangible to engage with.
At first glance, this approach might seem gimmicky or even tone deaf. However, as Morby himself explains, it allows for a unique form of promotion that speaks directly to his audience.