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Lilo & Stitch 2 Franchise Building Strategy

Stitching Together a Franchise: The Calculated Move Behind 'Lilo & Stitch 2' The announcement of 'Lilo & Stitch 2' has sparked both excitement and skepticism in the Disney fan community.

This new development is less about nostalgia than it is about strategic franchise building, capitalizing on the success of the original animated film and its live action remake, which raked in over $1 billion at the box office.

Disney's decision to introduce Angel as Stitch's love interest is a deliberate move aimed at creating a built in romantic interest and expanding the universe for future films.

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