The New Philanthropy: A Shift Away From Legacy Giving The world's wealthiest families are facing a reckoning as their next generation heirs take control of family fortunes, pushing their elders to rethink traditional giving strategies.
This seismic shift in philanthropic strategy has been underway for years but is only now beginning to sink in.
At its core, the change involves not just more money being given away – although $124 trillion by 2048 is a staggering figure – but also a fundamental shift in values and principles guiding that giving.