The Rise of Creators' New Homes: Roku's Ambitious Bet on Exclusive Content The streaming wars have long been a story about platforms vying for dominance, but a new trend is emerging that could shake up the industry in profound ways.
Roku is doubling down on creator content with a dedicated destination and new FAST channels.
Demand for creator driven programming has grown steadily over the past few years, as audiences increasingly seek out exclusive content offering fresh perspectives or authentic voices.