The Sweet Taste of Deception: How Chocolate Manufacturers Got Caught in a Sticky Situation A recent German court ruling has found Mondelēz guilty of "shrinkflation" – reducing the weight of their Milka Alpine Milk bar from 100g to 90g while keeping its price steady.
This practice involves gradually decreasing product weights without changing packaging, creating a visually conveyed expectation in consumers' minds that they are getting more for their money.
Mondelēz argued it had informed consumers about the change on its website and social media channels, but this was deemed insufficient by the court.