Vimto's Billion Dollar Bet on Healthy Drinks The acquisition of VitHit by Nichols, owner of the popular Vimto brand, has sent shockwaves through the beverage industry.
For £64 million, the London listed company is acquiring a 25 year old brand with a reputation for healthy drinks and a loyal customer base in 13 international markets.
At its core, this deal appears to be about two companies aligning their interests: Nichols gains access to new markets and technologies, while VitHit's founder, Gary Lavin, secures a significant return on his investment.