The Bitter Taste of Change: What Moutai's Slump Reveals About China's Economic Shifts Moutai, China's iconic baijiu brand, has long been a staple at government and business dinners.
Its red and white labels were once synonymous with prosperity and economic growth. However, recent financial reports suggest that Moutai's fortunes are declining, mirroring broader changes in China's economy.
The company's half year report showed a rare drop in net profit, down 1. 95% to 44. 5 billion yuan ($6. 6 billion).