The Cuteness Overload: What's Behind Big Tech's Mascot Mania? The sudden appearance of cute cartoon characters in big tech has raised eyebrows.
Companies like Microsoft and Apple are introducing mascots that would have fit right in with 1990s cartoons, aiming to appear friendlier and more approachable.
This trend is not just a marketing ploy; it reflects the industry's increasing reliance on cute characters to humanize itself.